*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --olive-0: #13160F;
  --olive-1: #191C14;
  --olive-2: #22271B;
  --olive-3: #2C3223;
  --line: #3A4130;
  --bone: #EDEADF;
  --khaki: #A9AA94;
  --green: #7CC242;
  --green-2: #97D663;
  --leaf: #8E9B5A;
  --serif: 'IBM Plex Sans Hebrew', system-ui, sans-serif;
  --sans: 'IBM Plex Sans Hebrew', system-ui, sans-serif;
  --ease: cubic-bezier(.2,.7,.2,1);
  --head: 72px;
}

html { scroll-padding-top: var(--head); }
html:not(.lenis) { scroll-behavior: smooth; }
html.lenis, html.lenis body { height: auto; }
.lenis.lenis-smooth { scroll-behavior: auto !important; }
body { background: var(--olive-1); color: var(--bone); font: 400 18px/1.65 var(--sans); -webkit-font-smoothing: antialiased; overflow-x: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; }
button { font: inherit; color: inherit; background: none; border: 0; cursor: pointer; }
.wrap { width: min(1200px, 100% - 32px); margin-inline: auto; }
.sr { position: absolute; width: 1px; height: 1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; }
.skip { position: absolute; top: -60px; right: 16px; z-index: 200; background: var(--green); color: var(--olive-0); padding: .6rem 1rem; border-radius: 6px; font-weight: 700; }
.skip:focus { top: 12px; }
:focus-visible { outline: 3px solid var(--green); outline-offset: 3px; border-radius: 4px; }
::selection { background: var(--green); color: var(--olive-0); }

h1, h2, .big { font-family: var(--serif); font-weight: 600; line-height: 1.06; letter-spacing: -.025em; }
h2 { font-size: clamp(2.2rem, 5vw, 3.6rem); margin-bottom: 1.4rem; }
h3 { font-weight: 700; font-size: 1.35rem; line-height: 1.3; }
p { max-width: 60ch; }

/* buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 54px; padding: 0 1.8rem; border-radius: 999px; font-weight: 700; text-decoration: none; transition: transform .3s var(--ease), background .3s; }
.btn-green { background: var(--green); color: var(--olive-0); }
.btn-green:hover { background: var(--green-2); transform: translateY(-2px); }
.btn-sm { min-height: 42px; padding: 0 1.2rem; font-size: .95rem; }
.btn-block { width: 100%; }
.btn-line { font-weight: 600; text-decoration: none; border-bottom: 1px solid var(--khaki); padding-bottom: 3px; color: var(--bone); transition: border-color .3s, color .3s; }
.btn-line:hover { color: var(--green); border-color: var(--green); }

/* progress */
.progress { position: fixed; top: 0; inset-inline: 0; height: 2px; z-index: 120; }
.progress span { display: block; height: 100%; width: 100%; background: var(--leaf); transform-origin: right; transform: scaleX(0); }

/* header */
.top { position: fixed; top: 0; inset-inline: 0; z-index: 100; transition: background .4s, border-color .4s; border-bottom: 1px solid transparent; }
.top.is-solid { background: rgba(19,22,15,.86); backdrop-filter: blur(12px); -webkit-backdrop-filter: blur(12px); border-color: var(--line); }
.top-inner { height: var(--head); display: flex; align-items: center; gap: 2rem; }
.logo { display: inline-flex; align-items: center; }
.logo img { height: 40px; width: auto; }
.foot-logo { height: 46px; width: auto; margin-inline-end: auto; }
.menu { display: flex; gap: 1.8rem; margin-inline-start: auto; }
.menu a { color: var(--khaki); text-decoration: none; font-weight: 600; transition: color .2s; }
.menu a:hover { color: var(--bone); }
.menu-btn { display: none; width: 44px; height: 44px; position: relative; }
.menu-btn i { position: absolute; right: 11px; left: 11px; height: 2px; background: var(--bone); transition: transform .3s var(--ease), top .3s; }
.menu-btn i:first-of-type { top: 17px; } .menu-btn i:last-of-type { top: 25px; }
.menu-btn[aria-expanded="true"] i:first-of-type { top: 21px; transform: rotate(45deg); }
.menu-btn[aria-expanded="true"] i:last-of-type { top: 21px; transform: rotate(-45deg); }

/* hero: brand letters behind, cutout in front */
.hero { position: relative; min-height: 100vh; min-height: 100svh; overflow: hidden; display: flex; align-items: center; padding: calc(var(--head) + 2rem) 0 4rem; background: radial-gradient(1000px 700px at 30% 60%, rgba(124,194,66,.10), transparent 65%), var(--olive-1); isolation: isolate; }
.hero-letters { position: absolute; inset: 0; z-index: -2; display: flex; flex-direction: column; justify-content: center; direction: ltr; pointer-events: none; font-family: 'Montserrat', var(--sans); font-weight: 800; line-height: .78; letter-spacing: -.04em; user-select: none; }
.hl { display: block; font-size: clamp(9rem, 25vw, 28rem); white-space: nowrap; will-change: transform; }
.hl-ga { color: rgba(237,234,223,.07); padding-left: 3vw; }
.hl-ga i { font-style: normal; color: var(--green); }
.hl-ya { color: rgba(124,194,66,.16); padding-left: 9vw; }
.hero-cutout { position: absolute; bottom: 0; left: clamp(0px, 8vw, 160px); z-index: -1; height: min(80%, 700px); width: auto; filter: drop-shadow(0 40px 60px rgba(0,0,0,.55)); will-change: transform; }
.hero-inner { position: relative; }
.hero-copy { max-width: 560px; }
.kicker { color: var(--green); font-weight: 600; letter-spacing: .12em; font-size: .85rem; margin-bottom: 1.4rem; direction: ltr; text-align: right; }
h1 { font-size: clamp(3.2rem, 8vw, 7rem); margin-bottom: 1.8rem; }
h1 em { font-style: normal; color: var(--green); }
.split .w { display: inline-block; overflow: hidden; vertical-align: top; padding-bottom: .08em; }
.split .w > span { display: inline-block; }
.hero-lead { font-size: 1.18rem; color: var(--khaki); font-weight: 300; margin-bottom: 2.4rem; max-width: 34em; }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 1.6rem 2rem; }
.hero-caption { position: absolute; bottom: 28px; right: 16px; right: max(16px, calc((100% - 1200px) / 2)); font-size: .75rem; letter-spacing: .14em; color: var(--khaki); }
.scroll-cue { position: absolute; bottom: 28px; left: 50%; width: 1px; height: 54px; background: var(--line); overflow: hidden; }
.scroll-cue span { position: absolute; inset: 0; background: var(--green); transform: translateY(-100%); animation: cue 2.2s var(--ease) infinite; }
@keyframes cue { 60%, 100% { transform: translateY(100%); } }

/* marquee */
.marquee { overflow: hidden; border-block: 1px solid var(--line); background: var(--olive-0); padding: 1.1rem 0; direction: ltr; }
.marquee-track { display: flex; align-items: center; gap: 2.4rem; width: max-content; animation: marquee 36s linear infinite; }
.marquee span { font-weight: 700; font-size: clamp(1.4rem, 3vw, 2.4rem); letter-spacing: -.01em; white-space: nowrap; }
.marquee span:first-child, .marquee span:nth-of-type(7) { font-family: 'Montserrat', var(--sans); letter-spacing: .06em; color: var(--green); }
.marquee i { font-style: normal; font-size: .8rem; color: var(--green); }
@keyframes marquee { to { transform: translateX(-50%); } }

/* story */
.story { position: relative; background: var(--olive-0); border-block: 1px solid var(--line); }
.story-pin { padding: 6rem 0; }
.story-grid { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: clamp(2rem, 6vw, 6rem); align-items: center; }
.story-title { font-size: clamp(2rem, 4vw, 3rem); margin-bottom: 2.4rem; }
.chapters { list-style: none; display: grid; gap: 2.2rem; }
.chapter { border-inline-start: 2px solid var(--line); padding-inline-start: 1.4rem; }
.ch-n { display: block; font-family: var(--serif); font-weight: 600; color: var(--green); font-size: 1.1rem; margin-bottom: .2rem; }
.chapter h3 { font-family: var(--serif); font-weight: 600; font-size: clamp(1.8rem, 3vw, 2.5rem); line-height: 1.1; margin-bottom: .6rem; }
.chapter p { color: var(--khaki); font-size: 1.12rem; margin-bottom: .6rem; }
.ch-tags { font-size: .92rem; color: var(--leaf); font-weight: 600; }

.phone-wrap { display: grid; place-items: center; }
.phone { position: relative; width: clamp(240px, 24vw, 310px); aspect-ratio: 9 / 19; border-radius: 46px; background: #0B0D08; padding: 11px; box-shadow: 0 0 0 1px #2E3426, 0 50px 90px -40px rgba(0,0,0,.9), 0 0 120px -30px rgba(124,194,66,.18); }
.notch { position: absolute; top: 18px; left: 50%; transform: translateX(-50%); width: 34%; height: 22px; background: #0B0D08; border-radius: 20px; z-index: 5; }
.screen { position: absolute; inset: 11px; border-radius: 36px; overflow: hidden; background: #F3F1E8; color: #191C14; opacity: 0; transition: opacity .5s var(--ease); }
.screen.is-on { opacity: 1; }

.feed { padding: 46px 10px 10px; display: grid; gap: 12px; will-change: transform; }
.post { background: #fff; border-radius: 14px; padding: 8px; box-shadow: 0 1px 0 rgba(0,0,0,.05); }
.p-head { display: flex; align-items: center; gap: 6px; margin-bottom: 6px; font-size: .7rem; font-weight: 700; direction: ltr; justify-content: flex-start; }
.p-head i { width: 18px; height: 18px; border-radius: 50%; background: #d6d4c8; }
.p-head i.me { background: var(--green); }
.p-head b { height: 6px; width: 40%; border-radius: 3px; background: #e2e0d6; }
.p-img { display: block; width: 100%; aspect-ratio: 1; object-fit: cover; border-radius: 10px; position: relative; overflow: hidden; }
.p-img.t1 { background: linear-gradient(160deg, #c9c1a6, #9b9478); }
.p-img.t2 { background: linear-gradient(160deg, #b9c2b0, #7f8b74); }
.p-img.t3 { background: linear-gradient(160deg, #d8c3b0, #a88a73); }
.p-img.t4 { background: linear-gradient(160deg, #c2c6cf, #8b909c); }
.hero-post img { width: 100%; height: 100%; object-fit: cover; }
.p-cap { position: absolute; bottom: 12%; inset-inline: 8%; text-align: center; background: #fff; color: #191C14; font-weight: 700; font-size: .78rem; padding: 3px 6px; border-radius: 4px; }
.p-play { position: absolute; top: 50%; left: 50%; transform: translate(-50%,-50%); width: 38px; height: 38px; border-radius: 50%; background: rgba(255,255,255,.9); display: grid; place-items: center; font-size: .8rem; padding-right: 2px; }
.p-lines { display: grid; gap: 5px; padding: 8px 2px 2px; }
.p-lines b { height: 6px; border-radius: 3px; background: #e5e3d9; }
.p-lines b + b { width: 60%; }
.post.stop { box-shadow: 0 0 0 2px var(--green); }

.s-reel { background: #111; }
.s-reel img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 0%; }
.reel-cap { position: absolute; top: 34%; inset-inline: 10%; display: grid; justify-items: center; gap: 5px; }
.reel-cap span { background: #fff; color: #191C14; font-weight: 700; font-size: .9rem; padding: 2px 9px; border-radius: 4px; }
.reel-cap span:first-child { background: var(--green); }
.reel-side { position: absolute; left: 12px; bottom: 70px; display: grid; gap: 14px; color: #fff; font-size: 1.1rem; text-align: center; font-style: normal; }
.reel-side i { font-style: normal; }
.reel-bar { position: absolute; bottom: 22px; inset-inline: 14px; height: 3px; background: rgba(255,255,255,.3); border-radius: 2px; overflow: hidden; }
.reel-bar span { display: block; height: 100%; width: 35%; background: #fff; }

.s-land { padding: 44px 14px 14px; display: flex; flex-direction: column; gap: 10px; }
.land-top { height: 110px; border-radius: 12px; background: linear-gradient(160deg, #8E9B5A, #3A4130); }
.land-h { font-family: var(--serif); font-weight: 700; font-size: 1.35rem; line-height: 1.1; }
.land-l { height: 7px; border-radius: 4px; background: #dcd9cc; }
.land-l.s { width: 60%; }
.land-card { display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; margin-top: 4px; }
.land-card b { height: 46px; border-radius: 8px; background: #e7e4d8; }
.land-btn { margin-top: auto; background: #25D366; color: #fff; font-weight: 700; text-align: center; padding: 11px; border-radius: 999px; font-size: .9rem; }

.s-chat { background: #E9E3D3; padding: 0 12px 12px; display: flex; flex-direction: column; gap: 8px; }
.chat-top { margin: 0 -12px 8px; padding: 42px 14px 10px; background: #1F3B2E; color: #fff; display: flex; align-items: center; gap: 8px; font-weight: 700; font-size: .85rem; }
.chat-top i { width: 24px; height: 24px; border-radius: 50%; background: var(--green); }
.bubble { max-width: 80%; padding: 7px 10px; border-radius: 10px; font-size: .82rem; line-height: 1.35; box-shadow: 0 1px 0 rgba(0,0,0,.08); }
.bubble.in { background: #fff; align-self: flex-start; }
.bubble.out { background: #D7F7C5; align-self: flex-end; }
.chat-note { margin-top: auto; align-self: center; background: var(--olive-1); color: var(--green); font-weight: 700; font-size: .8rem; padding: 4px 12px; border-radius: 999px; }

/* no-motion fallback for story: show the stop post only */
html:not(.motion) .post:not(.stop) { display: none; }

/* story with motion: pinned, one chapter at a time */
html.motion .story-pin { height: 100vh; height: 100svh; padding: calc(var(--head) + 1rem) 0 2rem; display: flex; align-items: center; }
html.motion .story-pin > .wrap { width: min(1200px, 100% - 32px); }
html.motion .phone { width: min(310px, 24vw, calc((100svh - var(--head) - 64px) * 9 / 19)); }
html.motion .chapters { position: relative; min-height: 15rem; display: block; }
html.motion .chapter { position: absolute; inset: 0 0 auto 0; opacity: 0; transform: translateY(24px); transition: opacity .5s var(--ease), transform .5s var(--ease); pointer-events: none; border-color: var(--green); }
html.motion .chapter.is-on { opacity: 1; transform: none; pointer-events: auto; }
.chapter-dots { display: none; }
html.motion .chapter-dots { display: flex; gap: 8px; margin-top: 1.6rem; }
.chapter-dots i { width: 28px; height: 3px; border-radius: 2px; background: var(--line); transition: background .3s; }
.chapter-dots i.is-on { background: var(--green); }


/* 50/50 method */
.fifty { padding: clamp(5rem, 10vw, 8rem) 0; overflow: hidden; }
.fifty-head { text-align: center; max-width: 780px; margin: 0 auto 3.5rem; }
.fifty-head .kicker { text-align: center; direction: rtl; letter-spacing: .02em; font-size: 1rem; }
.fifty-title { direction: ltr; display: flex; justify-content: center; align-items: baseline; gap: .04em; font-family: 'Montserrat', var(--sans); font-weight: 800; font-size: clamp(5.5rem, 20vw, 17rem); line-height: .9; letter-spacing: -.05em; margin-bottom: 1.6rem; }
.ff { display: inline-block; will-change: transform; }
.ff-a { color: var(--green); }
.ff-b { color: var(--bone); }
.ff-slash { color: var(--line); font-weight: 700; }
.fifty-problem { margin: 0 auto; color: var(--khaki); font-size: 1.2rem; }
.duo { display: grid; grid-template-columns: 1fr 1fr; border: 1px solid var(--line); border-radius: 26px; overflow: hidden; }
.half { padding: clamp(1.8rem, 4vw, 3rem); display: grid; align-content: start; gap: 1rem; will-change: transform; }
.half-us { background: linear-gradient(160deg, rgba(124,194,66,.16), rgba(124,194,66,.04)); border-inline-end: 1px solid var(--line); }
.half-you { background: var(--olive-2); }
.half-tag { justify-self: start; font-weight: 700; font-size: .95rem; padding: .25rem .9rem; border-radius: 999px; }
.half-us .half-tag { background: var(--green); color: var(--olive-0); }
.half-you .half-tag { background: var(--bone); color: var(--olive-0); }
.half h3 { font-size: clamp(1.6rem, 3vw, 2.3rem); line-height: 1.15; letter-spacing: -.02em; }
.half ul { list-style: none; display: grid; gap: .6rem; color: var(--khaki); }
.half li { padding-inline-start: 1.4rem; position: relative; }
.half li::before { content: ""; position: absolute; right: 0; top: .72em; width: 8px; height: 8px; border-radius: 50%; background: var(--green); }
.half-you li::before { background: var(--bone); }
.fifty-note { color: var(--khaki); font-size: .95rem; margin: 1rem 0 0; }
.fifty-result { margin-top: clamp(3.5rem, 7vw, 5rem); display: grid; grid-template-columns: 1fr 1.2fr; gap: 2rem 4rem; align-items: start; }
.fifty-result h3 { font-size: clamp(1.6rem, 3vw, 2.2rem); line-height: 1.2; letter-spacing: -.02em; }
.res { list-style: none; counter-reset: r; border-top: 1px solid var(--line); }
.res li { counter-increment: r; display: flex; align-items: baseline; gap: 1.2rem; padding: 1.1rem 0; border-bottom: 1px solid var(--line); font-size: 1.25rem; color: var(--khaki); }
.res li::before { content: counter(r, decimal-leading-zero); font-family: 'Montserrat', var(--sans); font-weight: 700; color: var(--green); font-size: 1rem; }
.res b { color: var(--bone); }
.fifty-fit { margin-top: clamp(3.5rem, 7vw, 5rem); display: grid; grid-template-columns: 1fr 1fr; gap: 2rem 4rem; align-items: center; padding-top: 2.5rem; border-top: 1px solid var(--line); }
.fit-honest { color: var(--khaki); font-size: 1.12rem; }
.fit-honest strong { color: var(--bone); }
.fit-cta { display: grid; gap: 1.4rem; justify-items: start; }
.fit-line { font-size: clamp(1.7rem, 3.4vw, 2.6rem); font-weight: 700; line-height: 1.2; letter-spacing: -.02em; }
.fit-line em { font-style: normal; color: var(--green); }
@media (max-width: 900px) {
  .duo, .fifty-result, .fifty-fit { grid-template-columns: 1fr; }
  .half-us { border-inline-end: 0; border-bottom: 1px solid var(--line); }
}

/* services */
.services { padding: clamp(5rem, 10vw, 8rem) 0; }
.svc-list { list-style: none; border-top: 1px solid var(--line); }
.svc { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: 1rem 3rem; align-items: baseline; padding: 1.8rem 0; border-bottom: 1px solid var(--line); transition: padding .4s var(--ease); }
.svc h3 { font-family: var(--serif); font-weight: 600; font-size: clamp(1.9rem, 4vw, 3.1rem); line-height: 1.05; transition: color .3s, transform .4s var(--ease); }
.svc p { color: var(--khaki); font-size: 1.08rem; }
.svc:hover h3 { color: var(--green); transform: translateX(-10px); }

/* concepts */
.concepts { padding: clamp(5rem, 10vw, 8rem) 0; background: var(--olive-0); border-block: 1px solid var(--line); }
.concepts-head { margin-bottom: 3rem; }
.concepts-top { display: grid; grid-template-columns: 1.1fr .9fr; gap: 3rem 5rem; align-items: center; margin-bottom: clamp(3.5rem, 7vw, 5rem); }
.concepts-top .concepts-head { margin-bottom: 0; }
.ig-lead { margin-top: 1.4rem; color: var(--bone) !important; font-weight: 500; }
.concepts-head .btn-line { display: inline-block; margin-top: 1rem; }

/* instagram profile on a phone */
.igphone { justify-self: center; display: block; width: min(320px, 78vw); aspect-ratio: 9 / 18.5; border-radius: 46px; background: #0B0D08; padding: 11px; text-decoration: none; color: #111; box-shadow: 0 0 0 1px #2E3426, 0 50px 90px -40px rgba(0,0,0,.9), 0 0 120px -30px rgba(124,194,66,.25); transition: transform .4s var(--ease); }
.igphone:hover { transform: translateY(-6px) rotate(-1deg); }
.ig-screen { position: relative; height: 100%; border-radius: 36px; overflow: hidden; background: #fff; display: flex; flex-direction: column; font-family: system-ui, -apple-system, 'Segoe UI', var(--sans); }
.ig-bar { position: relative; z-index: 2; background: #fff; display: flex; justify-content: space-between; align-items: center; padding: 38px 16px 8px; font-weight: 700; font-size: .95rem; border-bottom: 1px solid #efefef; }
.ig-user { direction: ltr; }
.ig-icons { letter-spacing: .4em; font-size: .9rem; color: #222; }
.ig-scroll { flex: none; will-change: transform; }
.ig-head { display: flex; align-items: center; gap: 14px; padding: 14px 16px 6px; }
.ig-avatar { width: 66px; height: 66px; border-radius: 50%; border: 1px solid #dbdbdb; object-fit: cover; }
.ig-who b { display: block; font-size: .95rem; direction: ltr; text-align: right; }
.ig-cat { font-size: .78rem; color: #737373; }
.ig-bio { padding: 4px 16px 10px; font-size: .78rem; line-height: 1.45; }
.ig-bio p { margin: 0; max-width: none; }
.ig-more { color: #737373; }
.ig-btns { display: grid; grid-template-columns: 1fr 1fr; gap: 6px; padding: 0 16px 12px; }
.ig-btns span { text-align: center; font-size: .78rem; font-weight: 600; padding: 7px 0; border-radius: 8px; background: #efefef; }
.ig-btns .ig-follow { background: #0095f6; color: #fff; }
.ig-hls { display: flex; gap: 14px; padding: 0 16px 12px; }
.ig-hls span { display: grid; justify-items: center; gap: 4px; font-size: .68rem; }
.ig-hls img { width: 54px; height: 54px; border-radius: 50%; object-fit: cover; padding: 2px; border: 1px solid #dbdbdb; }
.ig-tabs { display: grid; grid-template-columns: repeat(3, 1fr); border-top: 1px solid #efefef; }
.ig-tabs i { height: 30px; position: relative; }
.ig-tabs i::after { content: ""; position: absolute; inset: 9px 42%; border: 1.6px solid #c4c4c4; border-radius: 2px; }
.ig-tabs i.on { border-bottom: 1px solid #111; }
.ig-tabs i.on::after { border-color: #111; }
.ig-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 2px; }
.ig-grid img { width: 100%; height: auto; aspect-ratio: 4 / 5; object-fit: cover; display: block; }
.concepts-head p { color: var(--khaki); }
.concepts-head strong { color: var(--bone); }
.stack { display: grid; gap: 2rem; }
.card { position: sticky; top: calc(var(--head) + 24px); display: grid; grid-template-columns: 1fr 1.1fr; min-height: min(70vh, 520px); border-radius: 26px; overflow: hidden; background: var(--olive-2); border: 1px solid var(--line); box-shadow: 0 -20px 60px -30px rgba(0,0,0,.8); }
.card:nth-child(2) { top: calc(var(--head) + 44px); }
.card:nth-child(3) { top: calc(var(--head) + 64px); }
.card:nth-child(4) { top: calc(var(--head) + 84px); }
.card-art { position: relative; display: grid; place-items: center; overflow: hidden; }
.card-art .tag { position: absolute; top: 18px; right: 18px; }
.card-copy { padding: clamp(1.6rem, 4vw, 3rem); display: flex; flex-direction: column; align-items: flex-start; gap: .7rem; }
.card-biz { color: var(--leaf); font-weight: 700; font-size: .95rem; }
.card-copy h3 { font-family: var(--serif); font-weight: 600; font-size: clamp(1.7rem, 3vw, 2.5rem); line-height: 1.1; }
.card-copy p { color: var(--khaki); }
.card-insight { font-family: var(--serif); font-weight: 500; color: var(--bone) !important; font-size: 1.2rem; line-height: 1.35; border-inline-start: 2px solid var(--green); padding-inline-start: 1rem; }
.card-copy .btn-line { margin-top: auto; }
.tag { display: inline-block; font-size: .8rem; font-weight: 700; color: var(--olive-0); background: var(--bone); padding: 2px 11px; border-radius: 999px; }

/* card art mocks */
.mock-phone { width: 34%; aspect-ratio: 9/17; border-radius: 22px; border: 6px solid #0B0D08; display: grid; place-items: center; box-shadow: 0 30px 50px -25px rgba(0,0,0,.8); }
.mock-phone .pl { width: 40px; height: 40px; border-radius: 50%; background: rgba(255,255,255,.92); color: #111; display: grid; place-items: center; font-size: .8rem; padding-right: 2px; }
.mock-web { width: 70%; background: #F3F1E8; border-radius: 10px; overflow: hidden; box-shadow: 0 30px 50px -25px rgba(0,0,0,.8); }
.mock-web .b { height: 18px; background: #dcd9cc; }
.mock-web .h { height: 90px; margin: 12px; border-radius: 8px; }
.mock-web .l { height: 7px; margin: 0 12px 8px; border-radius: 4px; background: #d6d3c5; }
.mock-web .l.s { width: 50%; }
.mock-grid { width: 64%; display: grid; grid-template-columns: repeat(3, 1fr); gap: 6px; }
.mock-grid b { aspect-ratio: 1; border-radius: 6px; }

/* about */
.about { padding: clamp(5rem, 10vw, 8rem) 0; }
.about-grid { display: grid; grid-template-columns: .9fr 1.1fr; gap: clamp(2rem, 7vw, 6rem); align-items: center; }
.about-media { position: relative; display: grid; place-items: end center; min-height: 500px; isolation: isolate; overflow: hidden; }
.about-word { position: absolute; z-index: -1; top: 50%; left: 50%; transform: translate(-50%, -50%); font-family: 'Montserrat', var(--sans); font-weight: 800; font-size: clamp(4.5rem, 10vw, 9.5rem); letter-spacing: -.04em; color: rgba(124,194,66,.13); direction: ltr; white-space: nowrap; }
.about-media img { height: min(560px, 70vh); width: auto; filter: drop-shadow(0 30px 50px rgba(0,0,0,.5)); }
.about-copy p { color: var(--khaki); font-size: 1.15rem; margin-bottom: 1.8rem; }
.facts { list-style: none; display: grid; gap: 1rem; }
.facts li { padding-inline-start: 1.6rem; position: relative; }
.facts li::before { content: ""; position: absolute; right: 0; top: .7em; width: 10px; height: 2px; background: var(--green); }

/* process */
.process { padding: clamp(4rem, 8vw, 6rem) 0 clamp(5rem, 10vw, 8rem); }
.route { position: relative; max-width: 760px; }
.route-line { position: absolute; top: 10px; bottom: 10px; right: 21px; width: 4px; height: calc(100% - 20px); overflow: visible; }
.route-line line { stroke: var(--green); stroke-width: 2; vector-effect: non-scaling-stroke; }
.route::before { content: ""; position: absolute; top: 10px; bottom: 10px; right: 22px; width: 2px; background: var(--line); }
.stops { list-style: none; display: grid; gap: 2.6rem; position: relative; }
.stops li { display: grid; grid-template-columns: 46px 1fr; gap: 1.4rem; align-items: start; }
.stops b { width: 46px; height: 46px; border-radius: 50%; display: grid; place-items: center; background: var(--olive-1); border: 2px solid var(--green); color: var(--green); font-family: var(--serif); font-weight: 600; font-size: 1.2rem; position: relative; }
.stops h3 { margin: .3rem 0 .3rem; font-size: 1.4rem; }
.stops p { color: var(--khaki); }

/* faq */
.faq { padding: clamp(4rem, 8vw, 6rem) 0; background: var(--olive-0); border-block: 1px solid var(--line); }
.faq-grid { display: grid; grid-template-columns: .8fr 1.2fr; gap: clamp(2rem, 6vw, 5rem); }
.faq-list { border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { list-style: none; cursor: pointer; display: flex; justify-content: space-between; gap: 1rem; padding: 1.25rem 0; font-weight: 700; font-size: 1.12rem; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; color: var(--green); font-size: 1.5rem; line-height: 1; transition: transform .3s var(--ease); }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { color: var(--khaki); padding-bottom: 1.3rem; }

/* contact */
.contact { padding: clamp(5rem, 10vw, 8rem) 0; }
.contact-grid { display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 7vw, 6rem); align-items: start; }
.big { font-size: clamp(4.5rem, 14vw, 11rem); color: var(--green); margin-bottom: 1.4rem; }
.contact-copy p { color: var(--khaki); font-size: 1.15rem; margin-bottom: 1.6rem; }
.direct { list-style: none; display: flex; flex-wrap: wrap; align-items: center; gap: .9rem 1.2rem; }
.social { display: inline-grid; place-items: center; width: 56px; height: 56px; border-radius: 50%; border: 1px solid var(--line); color: var(--bone); transition: background .25s, color .25s, border-color .25s, transform .25s var(--ease); }
.social svg { width: 26px; height: 26px; fill: currentColor; }
.social:hover { background: var(--green); border-color: var(--green); color: var(--olive-0); transform: translateY(-2px); }
.social.sm { width: 40px; height: 40px; }
.social.sm svg { width: 19px; height: 19px; }
.direct .tel { font-weight: 700; font-size: 1.1rem; text-decoration: none; margin-inline-start: .4rem; }
.direct .tel:hover { color: var(--green); }
.form { display: grid; gap: 1.2rem; background: var(--olive-2); border: 1px solid var(--line); border-radius: 22px; padding: clamp(1.4rem, 3vw, 2.2rem); }
.form[hidden] { display: none; }
.field { display: grid; gap: .45rem; }
.field label, .lbl { color: var(--khaki); font-weight: 600; font-size: .95rem; }
.opt { font-weight: 400; font-size: .85rem; }
.field input[type=text], .field input[type=tel], .field textarea { width: 100%; background: var(--olive-1); border: 1px solid var(--line); border-radius: 12px; color: var(--bone); font: inherit; padding: .85rem 1rem; resize: vertical; transition: border-color .2s; }
.field input[type=tel] { text-align: right; }
.field input:focus-visible, .field textarea:focus-visible { outline: none; border-color: var(--green); box-shadow: 0 0 0 3px rgba(124,194,66,.25); }
.err { color: #E9A38B; font-size: .9rem; }
.err:empty { display: none; }
.picks { display: flex; flex-wrap: wrap; gap: .45rem; }
.picks label { cursor: pointer; }
.picks input { position: absolute; opacity: 0; }
.picks span { display: inline-flex; align-items: center; min-height: 40px; padding: 0 1rem; border-radius: 999px; border: 1px solid var(--line); color: var(--bone); transition: all .2s; }
.picks label:hover span { border-color: var(--khaki); }
.picks input:checked + span { background: var(--green); border-color: var(--green); color: var(--olive-0); font-weight: 700; }
.picks input:focus-visible + span { outline: 3px solid var(--green); outline-offset: 2px; }
.fine { color: var(--khaki); font-size: .85rem; text-align: center; }
.sent h3 { font-family: var(--serif); font-weight: 600; font-size: 2.4rem; color: var(--green); margin-bottom: .6rem; }
.sent p { color: var(--khaki); margin-bottom: 1rem; }

/* footer */
.foot { border-top: 1px solid var(--line); padding: 2rem 0; }
.foot-inner { display: flex; flex-wrap: wrap; align-items: center; gap: 1rem 2rem; color: var(--khaki); font-size: .95rem; }
.foot .logo { color: var(--bone); margin-inline-end: auto; }

/* modal */
.modal { position: fixed; inset: 0; z-index: 150; display: grid; place-items: center; padding: 16px; }
.modal[hidden] { display: none; }
.modal-scrim { position: absolute; inset: 0; background: rgba(10,12,8,.75); }
.modal-box { position: relative; width: min(760px, 100%); max-height: 88vh; overflow: auto; background: var(--olive-2); border: 1px solid var(--line); border-radius: 22px; padding: clamp(1.6rem, 4vw, 2.6rem); overscroll-behavior: contain; }
.modal-box h3 { font-family: var(--serif); font-weight: 600; font-size: clamp(1.8rem, 4vw, 2.6rem); line-height: 1.1; margin: .8rem 0 .7rem; }
.m-brief { color: var(--khaki); margin-bottom: 1.2rem; }
.m-meta { display: grid; gap: .4rem; padding: 1rem 0; border-block: 1px solid var(--line); margin-bottom: 1.6rem; font-size: .95rem; }
.m-meta div { display: grid; grid-template-columns: 6rem 1fr; }
.m-meta dt { color: var(--khaki); }
.m-body { display: grid; gap: 1.5rem; }
.m-body h4 { font-size: 1.05rem; margin-bottom: .35rem; color: var(--green); }
.m-body p, .m-body li { color: var(--khaki); }
.m-body ol, .m-body ul { padding-inline-start: 1.2rem; display: grid; gap: .35rem; }
.m-insight p { font-family: var(--serif); font-weight: 500; color: var(--bone); font-size: 1.3rem; line-height: 1.35; }
.m-foot { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 1rem; margin-top: 2rem; padding-top: 1.4rem; border-top: 1px solid var(--line); }
.m-foot p { font-weight: 700; }
.modal-x { position: absolute; top: 14px; left: 14px; width: 40px; height: 40px; border-radius: 50%; border: 1px solid var(--line); background: var(--olive-1); }

/* responsive */
@media (max-width: 900px) {
  body { font-size: 17px; }
  .menu-btn { display: block; }
  .top-inner { gap: .8rem; }
  .top-inner .btn { margin-inline-start: auto; }
  .menu { position: fixed; top: var(--head); inset-inline: 0; flex-direction: column; gap: 0; padding: .5rem 16px 1.2rem; background: var(--olive-0); border-bottom: 1px solid var(--line); display: none; }
  .menu.is-open { display: flex; }
  .menu a { padding: .9rem 0; font-size: 1.2rem; color: var(--bone); border-bottom: 1px solid var(--line); }
  .hero { align-items: flex-start; padding-top: calc(var(--head) + 1.5rem); min-height: 100svh; }
  .hl { font-size: 46vw; }
  .hero-letters { justify-content: flex-start; padding-top: calc(var(--head) + 4svh); }
  .hero { flex-direction: column; align-items: stretch; padding-bottom: 0; }
  .hero-cutout { position: relative; left: auto; bottom: auto; display: block; height: 44svh; max-height: 440px; margin: 1rem auto 0; }
  .hero-lead { font-size: 1.02rem; margin-bottom: 1.6rem; }
  .hero-caption, .scroll-cue { display: none; }
  .about-media { min-height: 420px; }
  .about-media img { height: 380px; }
  .story-grid { grid-template-columns: 1fr; }
  .phone-wrap { order: -1; }
  html.motion .story-pin { padding: calc(var(--head) + .5rem) 0 1rem; }
  html.motion .story-grid { gap: 1.2rem; }
  html.motion .story-title { display: none; }
  html.motion .phone { width: min(200px, 46vw, calc((100svh - 340px) * 9 / 19)); }
  html.motion .chapters { min-height: 12.5rem; }
  html.motion .chapter h3 { font-size: 1.6rem; }
  html.motion .chapter p { font-size: 1rem; }
  html.motion .chapter-dots { margin-top: 0; justify-content: center; }
  .phone { width: min(260px, 70vw); }
  .svc { grid-template-columns: 1fr; gap: .4rem; }
  .card { grid-template-columns: 1fr; min-height: 0; }
  .concepts-top { grid-template-columns: 1fr; }
  .card-art { min-height: 220px; }
  .about-grid, .faq-grid, .contact-grid { grid-template-columns: 1fr; }
  .about-media { max-width: 440px; }
}
@media (max-width: 380px) {
  html.motion .chapters { min-height: 14rem; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { animation: none !important; transition: none !important; }
  html { scroll-behavior: auto !important; }
}
@media (max-width: 900px) and (max-height: 760px) {
  .card { position: relative; top: auto !important; }
}